impulso is a music festival that takes place in Caldas da Rainha, Portugal. it features a diverse catalog of music artists from Portugal, and other countries. the 2025 edition was designed in partnership with ESAD.cr. for this year’s edition we decided to combine analog techniques with digital ones. in Portugal we have a lot of traditions and being Caldas da Rainha such a cultural place, it inspired us to make a distinctive visual identity. inspired by the weaving method, every communication piece that we developed has that feeling of the paper being interlaced.